Your guide to...

Start of works publicity

With work now underway on your new Football Foundation-funded facility, you’re now onto Stage 2 of the publicity process. Here’s how you can make the most of the news.

Starting off
Russell Martin - start of works

Press release

The below press release template shouts about your new facility’s start of works. You can download, tailor and distribute to your local media. As before, we’ve provided some tips on how to compile a media list, what sort of photography you should collect now and how to speak to the media.

Social media graphics

Social media graphics

Publicity about the start of your project shouldn’t stop at just your local media. We want you to celebrate the good news by shouting about it on social media too.  We’ve created some graphics for you to use in your social media posts which can be downloaded below. You don’t have to be a whizz at social media to take advantage of these graphics – we’ve clearly explained how to use them in the guidance below.




How to use the press release template and social graphics

You should now have downloaded the press release and social media templates from the above links. Now it’s time to use our handy guidance document to put them to good use and ensure you're gaining the maximum exposure for your new facility.

Press release

As you will see on the template, you just need to edit the parts in yellow to ensure that it is relevant to your organisation and funding received.

Once this is done you will need to email the press release to local media. To compile a media list, you need to do a simple google search “local media contacts in *insert county/city*

This will return the Contact Us web pages of numerous outlets. For example, you can see the results when searching “local media contacts in Hampshire” here.

Collate the Newsdesk and Editor contact details for outlets in your area and then email the press release to these contacts.

This is also the time to be taking some high resolution (i.e. good enough quality and size to be used for print media) photos of your current facilities to send with the press release and then use on social media. These will be particularly handy for comparing what your facility looked like before and after and provides excellent media interest opportunities. Be sure to take a variety of shots capturing the facilities as they will help highlight the impact the investment is going to make (e.g. people playing on them, floodlights etc).

Below is some recommended wording to use in your covering email when sending the press release out to local media contacts, but feel free to put it in your own words so that it remains fresh.


I am sure you will be interested to know that work is now underway on *insert club/organisation* *insert project details*, which has received funding from the Premier League, The FA and Government’s Football Foundation.

Attached is a press release with more information about this and some high res photos of our current facilities.

Please feel free to get in touch with *insert name, position at club/organisation and telephone number/email* if you would like to know anything else about the project.

Please could you also send through any links to stories published online if you do cover this story.

Kind regards

Social media graphics

We want you to celebrate the good news about your grant award on social media so we’ve created some handy graphics to get you started. 

All you have to do is download the graphic appropriate to the social media channel you’re sharing it on from the social graphics section above, attach it to the post and add some supporting copy. We’ve given you some options below but please put your own spin on it.

Exciting news! Thanks to the @premierleague, The FA and @DCMS’s @FootballFoundation, we’ve been awarded a grant that will enable us to *insert details of grant* e.g. provide safe and accessible changing facilities for all local grassroots footballers playing at our facilities


Exciting news! Thanks to the @premierleague, The @FA and @DCMS’s @footballfoundtn, we’ve been awarded a grant that will enable us to *insert details of grant* e.g. upgrade our existing pitch and get more local players playing football more often

Grant awarded! We’re delighted to announce that we’ve secured funding from the @premierleague, The @FA and @DCMS’s @footballfoundtn for *insert details of grant*

Exciting times ahead! 
Yes! Thanks to the @premierleague, The @FA and @DCMS’s @footballfoundtn we’ve secured funding that will help transform grassroots football in *insert area*

Watch this space! 
Grant awarded! We’re delighted to announce that we’ve secured funding from the @premierleague, The FA and @dcmsgovuk’s @footballfoundtn for *insert details of grant*

Exciting times ahead!