Your guide to...

Start of works publicity

With work now underway on your new Football Foundation-funded facility, you’re now onto Stage 2 of the publicity process. Here’s how you can make the most of the news.

Starting off
Russell Martin - start of works

Press release

The below press release template shouts about your new facility’s start of works. You can download, tailor and distribute to your local media. As before, we’ve provided some tips on how to compile a media list, what sort of photography you should collect now and how to speak to the media.

Social media

Social media

Publicity about the start of your project shouldn’t stop at just your local media. We want you to celebrate the good news by shouting about it on social media too.  We’ve created some guidance for publicising the start of your project further down the page. 

How to use the press release template and social graphics

You should now have downloaded the press release and social media templates from the above links. Now it’s time to use our handy guidance document to put them to good use and ensure you're gaining the maximum exposure for your new facility.

Press release

As you will see on the template, you just need to edit the parts in yellow to ensure that it is relevant to your organisation and funding received.

Once this is done you will need to email the press release to local media. To compile a media list, you need to do a simple google search “local media contacts in *insert county/city*

This will return the Contact Us web pages of numerous outlets. For example, you can see the results when searching “local media contacts in Hampshire” here.

Collate the Newsdesk and Editor contact details for outlets in your area and then email the press release to these contacts.

This is also the time to be taking some high resolution (i.e. good enough quality and size to be used for print media) photos of your current facilities to send with the press release and then use on social media. These will be particularly handy for comparing what your facility looked like before and after and provides excellent media interest opportunities. Be sure to take a variety of shots capturing the facilities as they will help highlight the impact the investment is going to make (e.g. people playing on them, floodlights etc).

Below is some recommended wording to use in your covering email when sending the press release out to local media contacts, but feel free to put it in your own words so that it remains fresh.

Hello,

I am sure you will be interested to know that work is now underway on *insert club/organisation* *insert project details*, which has received funding from the Premier League, The FA and Government’s Football Foundation.

Attached is a press release with more information about this and some high res photos of our current facilities.

Please feel free to get in touch with *insert name, position at club/organisation and telephone number/email* if you would like to know anything else about the project.

Please could you also send through any links to stories published online if you do cover this story.

Kind regards

Social media

We’ve also made posting on social media as easy as possible, with some example copy for you to publish on your social media channels below. You should take a picture/video of work starting on your new facility to post alongside the copy. 

Remember, the copy is just an example of what can be posted and we’d definitely recommend adjusting as you see fit to make sure your project gets the attention it deserves.


Facebook: 


And we’re underway! Work on our new football facility has begun and we’re now just a few months away from transforming football in *enter location*.

Huge thanks to the @premierleague, The FA and @DCMS’s @FootballFoundation for providing the funds to make this happen. 

Twitter:

1.


And we’re underway! 

Work on our *insert details of grant* has now begun! Huge thanks to the @premierleague, The @FA and @DCMS’s @footballfoundtn for providing the funds to make this happen. 

2.   

Work begins!

In just a few months we’ll be able to *insert outcomes of funding e.g. provide more players with opportunities to play* thanks to a grant from the @premierleague, The @FA and @DCMS’s @footballfoundtn. 

Watch this space. 
    
    


Instagram:

And we’re underway! 

Work on our *insert details of grant* has now begun! Huge thanks to the @premierleague, The FA and @dcmsgovuk’s @footballfoundtn for providing the funds to make this happen.