Your guide to...
Start of works publicity
With work now underway on your new Football Foundation-funded facility, you’re now onto Stage 2 of the publicity process. Here’s how you can make the most of the news.
How to use the press release template
As you'll see on the template, you just need to edit the parts in yellow to ensure that it is relevant to your organisation and funding received.
Once this is done you will need to email to your local County FA so they can add a quote before sending it on to local media. To compile a media list, you need to do a simple google search “local newspaper contacts in *insert county/city*”
This will return the Contact Us web pages of numerous outlets. For example, you can see the results when searching “local media contacts in Hampshire” here.
Collate the Newsdesk and Editor contact details for outlets in your area and then email the press release to these contacts.
We would also recommend taking some high resolution (i.e. good enough quality and size to be used for print media) photos of your current facilities to send with the press release and then use on social media. Be sure to take a variety of shots capturing the facilities as they will help highlight the impact the investment is going to make (e.g. people playing on them, floodlights etc).
Below is some recommended wording to use in your covering email when sending the press release out to local media contacts.
I am sure you will be interested to know about the Football Foundation funding *insert club/organisation* has received to *insert project details*.
Attached is a press release with more information about this and some high res photos of the ongoing works.
Please feel free to get in touch with *insert name, position at club/organisation and telephone number/email* if you would like to know anything else about the project.
Please could you also send through any links to stories published online if you do cover this story.
To download your graphics, click on the graphic or animation link for the channel you want to post on below, right hand click on the image and press 'Save as' to save to your device.
Example social media posts
We’ve also made posting on social media as easy as possible, with some example copy for you to us on your social media channels below. Download your graphics, take a picture/video of work starting on your new facility and post alongside the copy.
Remember, the copy is just a guide and we’d definitely recommend putting you're own spin on it.
And we’re underway! Work on our new football facility has begun and we’re now just a few months away from transforming football in *enter location*.
Huge thanks to the @premierleague, The FA and @DCMS’s @FootballFoundation for providing the funds to make this happen.
And we’re underway!
Work on our *insert details of grant* has now begun! Huge thanks to the @premierleague, The @FA and @DCMS’s @footballfoundtn for providing the funds to make this happen.
In just a few months we’ll be able to *insert outcomes of funding e.g. provide more players with opportunities to play* thanks to a grant from the @premierleague, The @FA and @DCMS’s @footballfoundtn.
Watch this space.
And we’re underway!
Work on our *insert details of grant* has now begun! Huge thanks to the @premierleague, The FA and @dcmsgovuk’s @footballfoundtn for providing the funds to make this happen.
Writing to local politicians
You can find the contact details of your local MP’s office by clicking on this link and typing in your relevant post code.
You can find the contact details of your local Councillors by clicking on this link and typing in your relevant post code.
If you live in London or in one of England’s nine Combined Authorities, you can find the contact details of your local Metro Mayor on this link.