As you will see on the template, you just need to edit the parts in yellow to ensure that it is relevant to your organisation and funding received.
Once this is done you will need to email the press release to local media. To compile a media list, you need to do a simple google search “local media contacts in *insert county/city*”
This will return the Contact Us web pages of numerous outlets. For example, you can see the results when searching “local media contacts in Hampshire” here.
Collate the Newsdesk and Editor contact details for outlets in your area and then email the press release to these contacts.
This is also the time to be taking some high resolution (i.e. good enough quality and size to be used for print media) photos of your current facilities to send with the press release and then use on social media. These will be particularly handy for comparing what your facility looked like before and after and provides excellent media interest opportunities. Be sure to take a variety of shots capturing the facilities as they will help highlight the impact the investment is going to make (e.g. people playing on them, floodlights etc).
Below is some recommended wording to use in your covering email when sending the press release out to local media contacts, but feel free to put it in your own words so that it remains fresh.
I am sure you will be interested to know that work is now underway on *insert club/organisation* *insert project details*, which has received funding from the Premier League, The FA and Government’s Football Foundation.
Attached is a press release with more information about this and some high res photos of our current facilities.
Please feel free to get in touch with *insert name, position at club/organisation and telephone number/email* if you would like to know anything else about the project.
Please could you also send through any links to stories published online if you do cover this story.