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Premier League Defibrillator Fund Publicity

Congratulations on receiving your Defibrillator and/or Defibrillator unit. Now is the time to publicise the great news in the local media and on your social media channels.




Download here


Download here

How to use the press release template and social graphics

You should now have downloaded the press release and social media templates from the above links. Now it’s time to use our handy guidance document to put them to good use and ensure you're gaining the maximum exposure for your new Defibrillator.

Press release

As you will see on the template, you just need to edit the parts in yellow to ensure that it is relevant to your organisation and the funding received.

Once this is done you will need to email to your local County FA so they can add a quote before sending it on to local media. To compile a media list, you need to do a simple google search “local newspaper contacts in *insert county/city*”.

This will return the Contact Us web pages of numerous outlets. For example, you can see the results when searching “local media contacts in Hampshire” here

Collate the Newsdesk and Editor contact details for outlets in your area and then email the press release to these contacts.

We would also recommend taking some high resolution (i.e. good enough quality and size to be used for print media) photos of your new defibrillator unit to send with the press release and then use on social media. 

Below is some recommended wording to use in your covering email when sending the press release out to local media contacts. 


I am sure you will be interested to know about the Premier League funding *insert club/organisation* has received to install a life-saving Automated External Defibrillator (AED) unit at *insert facility name*.

Attached is a press release with more information about this and some high res photos of the defibrillator units.

Please feel free to get in touch with *insert name, position at club/organisation and telephone number/email* if you would like to know anything else about the project.

Please could you also send through any links to stories published online if you do cover this story.

Kind regards

Social media

We want you to celebrate the good news about your grant award on social media and we’ve created some handy graphics to get you started. 

All you have to do is download the graphic appropriate to the social media channel you’re sharing it on from the social graphics section above, attach it to the post and add some supporting copy. We’ve given you some options below but please put your own spin on it. 

Great news! Thanks to the @premierleague, we’ve just received a defibrillator unit to install at the *insert name of facility*. This device is life-saving so it’s fantastic that the community can now have access to such crucial equipment. Head to the @footballfoundtn website to find out if you're eligible. 

Note: The tag of the Premier League and Football Foundation may change depending on what social media channel you're posting on. 

We've got ours! Happy to have received our defibrillator unit thanks to funding from the @premierleague. Such a vital piece of equipment that will now be publicly available at *insert name of facility*. Head to the @footballfoundtn website to find out if you're eligible. 

Note: The tag of the Premier League and Football Foundation may change depending on what social media channel you're posting on. 

Now you've got your device...

As soon as you've taken delivery of your Defibrillator and/or External Storage Cabinet you should follow the instructions to make sure it is correctly installed at the football facility you own or operate. You'll also need to make sure the device is registered, get to grips with how to use it and make sure at least one person has completed The FA Education's free online Sudden Cardiac Arrest Course. See below for more information. 

Sudden Cardiac Arrest Course

While defibrillators are designed to be simple to use, each grant recipient will be required to have at least one person successfully complete The FA Education’s free online Sudden Cardiac Arrest course. The course takes just an hour to complete and will prepare you to respond quickly in an emergency.

Watch: How to use your AED

Familiarise yourself with how to set up and use your AED unit with this video. 

Register your AED unit

'The Circuit' is the national defibrillator network linking defibrillators to every ambulance service in the country and the public in a bid to help save more lives. Find out more about the network and how to register your defibrillator below.