Your guide to...

PlayZones opening publicity

Now that you’re ready to cut the ribbon on your new Football Foundation PlayZone, here’s everything you’ll need to let your local community know about the new fantastic facility.

Press release

Press

How to use your press release

As you will see on the template, you just need to edit the parts in yellow to ensure that it's relevant to your organisation and funding received. Once this is done, email us for approval. After you've been given the thumbs up, you can forward on to local media. 

To compile a media list, all you need to do is search “local newspaper contacts in [insert county/city]” on your browser. This will return the Contact Us web pages of numerous media outlets. For example, you can see the results when searching “local media contacts in Hampshire” here

Collate the Newsdesk and Editor contact details for outlets in your area and then email the press release to these contacts.

We would also recommend taking some high resolution (i.e. good enough quality and size to be used for print media) photos at your opening ceremony to send with the press release and then use on social media. Be sure to take a variety of shots capturing the facilities as they will help highlight the impact the investment is going to make (e.g. people playing on them, floodlights etc).

Below is some recommended wording to use in your covering email when sending the press release out. 

Hello,

I'm sure you'll be interested to know about the new PlayZone which opened in your area thanks to funding from the Premier League, The FA and Government's Football Foundation.

Attached is a press release with more information.

Please feel free to get in touch with *insert name, position at club/organisation and telephone number/email* if you would like to know anything else about the project.

Please could you also send through any links to stories published online if you do cover this story.

Kind regards

Social media

Social

Downloads

To download your graphics, click on the links below, right hand click on the image and press 'Save as' to save to your device.

Posting on social media

We want you to celebrate the good news about the great work you're doing on social media and we’ve drafted some example posts below to get you started. Use this copy alongside some high-resolution images of your project and/or the highlights video. You can also link out to your press release if you post this on your digital channels.

 

Facebook:

Our new @FootballFoundation PlayZone is here! 

A huge thanks to the @premierleague, The FA and @DCMS’s Football Foundation for helping to make our dream a reality. 

Now the local community has a safe, inclusive and accessible place to play!

Twitter: 

Option 1:

Our new @FootballFoundtn PlayZone is officially open!

A massive thanks to the @premierleague, @FA and @DCMS’s Football Foundation for making our dream a reality. 

Now the local community have a safe, inclusive and accessible place to play.

Option 2:

The day you’ve been waiting for!

Built with the community, for the community. Our new @footballfoundtn PlayZone facility is now officially open.

A massive thank you to the @premierleague, @FA and @DCMS for providing the funding to make this happen.

Instagram:

The day we’ve been waiting for!

Built with the community, for the community. Our new @footballfoundation PlayZone facility has officially opened.

A massive thank you to the @premierleague, The FA and @dcmsgovuk for providing the funding to make this happen.

Writing to local politicians

Engagement

How to use the letter template

As with the press release template, you'll need to edit the parts in yellow to ensure that it is relevant to your project.

You can find the contact details of your local MP’s office by clicking on this link and typing in your relevant post code.

You can find the contact details of your local Councillors by clicking on this link and typing in your relevant post code.

If you live in London or in one of England’s 11 Combined Authorities, you can find the contact details of your local Metro Mayor on this link