Your guide to...

Opening Ceremony Publicity

You’re now tantalisingly close to the finish line and it’s time to start think about an official opening of your site. Here’s everything you need to make the most of it.

Opening

Press release

Your final press release template can be downloaded using the link below. It’s important to note that this press release should be sent out AFTER your official opening, alongside images collected from the day. 

Social media graphics

Social media graphics

By clicking on the link below, you’ll also be able to get new social media graphics you can use across your social channels to publicise your brand-new Football Foundation-funded facility. You’ll find a simple guide for how to best use them at the bottom of the page.

Inviting VIPs

Projects have strong or indirect links to talent in their local area. It may be that an ex-professional footballer used to play for your club. Maybe a celebrity went to your school. Or perhaps there’s a famous individual who is a local resident. 

Projects can often receive a great deal more media attention if you manage to secure a VIP attendee so we always encourage projects to test the waters and see who might be available. If you are able to secure someone, please do let our communications team know, as they could be able to provide additional support for your grand opening. 

MP Nigel Adams

Inviting your local MP

We are also keen that you contact your local MP’s office to invite them along to attend and see the difference that your new facility will be making within their constituency. You can find the contact details of your local MP’s office by clicking on the link below and typing in your relevant post code.

How to use the press release template and social graphics

Now you’ve got your press release and social media templates, it’s time to make the most of them. We’ve provided step-by-step guidance below to make the process as easy and effective as possible, and let people know that your sparkling new facility is now open.

 

 

Press release

Below you’ll be able to download a template press release. Simply replace the highlighted sections in yellow with more specific information about your organisation and the funding you’ve received. It’s recommended that the press release is all agreed in advance of the event so that it’s ready to be distributed once your opening is complete. As such, it should be written in the past tense.

Once the ribbon is cut and the doors are officially open, you will need to email the press release to local media. To compile a media list, you need to do a simple google search “local media contacts in *insert county/city*”

This will return the Contact Us web pages of numerous outlets. For example, you can see the results when searching “local media contacts in Hampshire” here.

Collate the Newsdesk and Editor contact details for outlets in your area and then email the press release to these contacts.

Make sure you send the press release over with some accompanying high resolution (i.e. good enough quality and size to be used for print media) photos of your new facility. If you collected images of what your facility looked like before construction work started, it would also be good to send these across as well, so that media can highlight just how big a difference has been made. Be sure to take a variety of shots capturing the facilities as they will help highlight the impact the investment is going to make (e.g. people playing on them, floodlights etc).

Below is some recommended wording to use in your covering email when sending the press release out to local media contacts.

Hello,

*insert club/organisation* officially unveiled the opening of their new *insert project details*, which has received funding from the Premier League, The FA and Government’s Football Foundation.

Attached is a press release with more information about this and some high res photos of our new facility.

Please feel free to get in touch with *insert name, position at club/organisation and telephone number/email* if you would like to know anything else about the project.

Please could you also send through any links to stories published online if you do cover this story.

Kind regards

Social media graphics

We’ve also made posting on social media as easy as possible, with these handy graphics available for you to use across Facebook, Twitter, Instagram and LinkedIn.

You just need to download the graphics and use them on the appropriate website with some supporting copy. We’ve provided some example copy below but we’d definitely recommend coming up with something fresh to make sure your project gets the attention it deserves.

Facebook: 
Exciting news! Thanks to the @premierleague, The FA and @DCMS’s @FootballFoundation, we’ve been awarded a grant that will enable us to *insert details of grant* e.g. provide safe and accessible changing facilities for all local grassroots footballers playing at our facilities

Twitter: 

1.
Exciting news! Thanks to the @premierleague, The @FA and @DCMS’s @footballfoundtn, we’ve been awarded a grant that will enable us to *insert details of grant* e.g. upgrade our existing pitch and get more local players playing football more often

2.   
Grant awarded! We’re delighted to announce that we’ve secured funding from the @premierleague, The @FA and @DCMS’s @footballfoundtn for *insert details of grant*

Exciting times ahead! 
    
3.   
Yes! Thanks to the @premierleague, The @FA and @DCMS’s @footballfoundtn we’ve secured funding that will help transform grassroots football in *insert area*

Watch this space! 
    
Instagram:

Grant awarded! We’re delighted to announce that we’ve secured funding from the @premierleague, The FA and @dcmsgovuk’s @footballfoundtn for *insert details of grant*

Exciting times ahead!