Your guide to...

Opening Ceremony Publicity

You’re now tantalisingly close to the finish line and it’s time to start think about an official opening of your site. Here’s everything you need to make the most of it.

Opening

Press release

Your final press release template can be downloaded using the link below. It’s important to note that this press release should be sent out AFTER your official opening, alongside images collected from the day. 

Social media

Social media

We've added some guidance towards the bottom of the page that you can use to help publicise the upcoming opening your brand-new Football Foundation-funded facility across your social media channels.

Inviting VIPs

Projects have strong or indirect links to talent in their local area. It may be that an ex-professional footballer used to play for your club. Maybe a celebrity went to your school. Or perhaps there’s a famous individual who is a local resident. 

Projects can often receive a great deal more media attention if you manage to secure a VIP attendee so we always encourage projects to test the waters and see who might be available. If you are able to secure someone, please do let our communications team know, as they could be able to provide additional support for your grand opening. 

MP Nigel Adams

Inviting your local MP

We are also keen that you contact your local MP’s office to invite them along to attend and see the difference that your new facility will be making within their constituency. You can find the contact details of your local MP’s office by clicking on the link below and typing in your relevant post code.

How to use the press release template and social graphics

Now you’ve got your press release and social media templates, it’s time to make the most of them. We’ve provided step-by-step guidance below to make the process as easy and effective as possible, and let people know that your sparkling new facility is now open.

Press release

You should have already downloaded the template press release which can be found at the top of the page. Simply replace the highlighted sections in yellow with more specific information about your organisation and the funding you’ve received. It’s recommended that the press release is all agreed in advance of the event so that it’s ready to be distributed once your opening is complete. As such, it should be written in the past tense.

Once the ribbon is cut and the doors are officially open, you will need to email the press release to local media. To compile a media list, you need to do a simple google search “local media contacts in *insert county/city*”

This will return the Contact Us web pages of numerous outlets. For example, you can see the results when searching “local media contacts in Hampshire” here.

Collate the Newsdesk and Editor contact details for outlets in your area and then email the press release to these contacts.

Make sure you send the press release over with some accompanying high resolution (i.e. good enough quality and size to be used for print media) photos of your new facility. If you collected images of what your facility looked like before construction work started, it would also be good to send these across as well, so that media can highlight just how big a difference has been made. Be sure to take a variety of shots capturing the facilities as they will help highlight the impact the investment is going to make (e.g. people playing on them, floodlights etc).

Below is some recommended wording to use in your covering email when sending the press release out to local media contacts.

Hello,

*insert club/organisation* officially unveiled the opening of their new *insert project details*, which has received funding from the Premier League, The FA and Government’s Football Foundation.

Attached is a press release with more information about this and some high res photos of our new facility.

Please feel free to get in touch with *insert name, position at club/organisation and telephone number/email* if you would like to know anything else about the project.

Please could you also send through any links to stories published online if you do cover this story.

Kind regards

Social media

We’ve also made posting on social media as easy as possible, with some example copy for you to publish on your social media channels below. You should take a picture/video of your new facility (preferably with the Football Foundation signage in the background) to post alongside the copy. 

Remember, the copy is just an example of what can be posted and we’d definitely recommend adjusting as you see fit to make sure your project gets the attention it deserves.

Facebook: 


Coming soon! In a just a few months/weeks/days our new football facility will be officially open. Huge thanks to the @premierleague, The FA and @DCMS’s @FootballFoundation for helping to make our dream a reality. 

Twitter: 

1. Coming soon!

In a just a few months/weeks/days our new football facility will be officially open.

Huge thanks to the @premierleague, The @FA and @DCMS’s @footballfoundtn for helping to make our dream a reality. 

2. Watch this space! 

Our new @footballfoundtn-funded facility will be officially opening in just a few months/weeks/days time. 

Huge thanks to the @premierleague, The @FA and @DCMS for providing the funding to make this happen


Instagram:

Coming soon! In a just a few months/weeks/days our new football facility will be officially open. Huge thanks to the @the @premierleague, The FA and @dcmsgovuk’s @footballfoundtn for helping to make our dream a reality.