Your guide to...
Grass Pitch Transformation Publicity
So you're claiming another year of your Grass Pitch Maintenance Fund grant and have made massive improvements to your grass pitches? Use the resources and guidance below to shout about the transformation your site has undergone.
How to use the press release template
As you'll see on the template, you just need to edit the parts in yellow to ensure that it is relevant to your organisation and project.
Once this is done you will need to email to your local County FA so they can add a quote before sending it on to local media. To compile a media list, you need to do a simple google search “local newspaper contacts in *insert county/city*”.
This will return the Contact Us web pages of numerous outlets. For example, you can see the results when searching “local media contacts in Hampshire” here.
Collate the Newsdesk and Editor contact details for outlets in your area and then email the press release to these contacts.
We would also recommend taking some high resolution (i.e. good enough quality and size to be used for print media) photos of your football activity restarting to send with the press release and then use on social media.
Below is some recommended wording to use in your covering email when sending the press release out to local media contacts.
I am sure you will be interested to know about the Football Foundation funding *insert club/organisation* has received to *insert project details*.
Attached is a press release with more information about this and some high res photos of our improved grass pitches.
Please feel free to get in touch with *insert name, position at club/organisation and telephone number/email* if you would like to know anything else about the project.
Please could you also send through any links to stories published online if you do cover this story.
Example social media posts
We've put together a few social media posts for you to use alongside your photos of your grass pitch site. These are just a guide so feel free to put your own spin on it. Just make sure you tag us and our funding partners, The Premier League, The FA and Government, so we can look to support.
If you've uploaded the press release to your club website, please add the link to the post, or, use something like Twitter cards to link through to it on your post.
[X add in number of years] years of being match fit!
Our Grass Pitch Maintenance Fund grant from the @premierleague, The FA and @DCMS', @FootballFoundation1 has enabled us to transform the quality of our grass pitches at [insert site name].
Without good quality pitches to play on, there can be no game. This funding has meant we've had [insert details e.g. fewer match cancellations, more teams enjoying our facilities, a better surface to play better football/rugby/cricket etc].
To find out how you can transform the quality of your grass pitches, head to the Football Foundation's website: https://footballfoundation.org.uk/get-your-pitch-match-fit
What a transformation 🤩
Thanks to the @premierleague, The FA and @DCMS's @FootballFoundation1, we've made huge improvements to the quality of our grass pitches through the Grass Pitch Maintenance Fund.
Complete your PitchPower inspections and unlock the funding and resources you need to improve your grass pitch today.
Find out more on the Football Foundation's website: https://footballfoundation.org.uk/grant/grass-pitch-maintenance-fund
We're match fit!
Thanks to the @premierleague, @FA and @DCMS's @FootballFoundtn, we’ve transformed the quality of our pitches through the Grass Pitch Maintenance Fund.
These improvements have made a huge difference to grassroots sport in our local area 🙌
Our pitches are looking their best thanks to a Grass Pitch Maintenance Fund grant from the @premierleague, @FA and @DCMS's @FootballFoundtn!
You can get your pitch match fit too. Just complete a PitchPower inspection and have your assessment report ready to apply for funding.
That's what we call a transformation 🥳️
Our pitches have never looked or played better thanks to our Grass Pitch Maintenance Fund grant from @premierleague, @FA and @DCMS' @FootballFoundtn.
We're match fit!
Our grass pitches are looking their best thanks to a Grass Pitch Maintenance Fund grant. The funding, delivered by the @premierleague, The FA and @dcmsgovuk’s @footballfoundation, has helped us [add details of how the grant has helped club/org maintain grass pitches]
Head over to the Football Foundation's website to see how you can unlock the funding and resources you need to improve the quality of your grass pitches. Just complete your PitchPower inspections for the pitches you want funding for and have your Assessment Report ready to apply for the Grass Pitch Maintenance Fund.
Writing to local politicians
You can find the contact details of your local MP’s office by clicking on this link and typing in your relevant post code.
You can find the contact details of your local Councillors by clicking on this link and typing in your relevant post code.
If you live in London or in one of England’s nine Combined Authorities, you can find the contact details of your local Metro Mayor on this link.