Our four priority audiences have been identified through the Sport England Active Lives Survey, which measured the nation’s activity levels. Across the country these audiences face stubborn inequalities in activity levels and access to sports facilities.
As a result of the Covid-19 pandemic, this inequalities gap has widened further. We aim to offer safe and inclusive facilities that will help local communities overcome these challenges.
There are four groups facing the greatest inequalities:
- Low socio-economic groups
- Women and girls
- People with disabilities
- Culturally diverse communities
To ensure your project targets these priority groups, we encourage you to build your approach around community engagement. You should identify, talk to and listen to people of all ages who have fewer opportunities to be active.
There is a significant amount of crossover between these groups and it’s important to consider how ethnicity, gender, disability, religion, socio economic grouping and ability overlap to create unique experiences and affect access to opportunities.
We recognise that these groups are not the only ones with unequal access to opportunities to be active within communities and we will continue to develop and provide further guidance. Please feel free to reference additional engagement undertaken beyond the four priority groups within your community engagement log.