Your guide to...
Return of Supporters Fund Publicity
Congratulations on receiving your Return of Supporters Funding. Now is the time to publicise the great news in the local media and on your social media channels.
You should now have downloaded the press release and social media templates from the above links. Now it’s time to use our handy guidance document to put them to good use and ensure you're gaining the maximum exposure for your new facility.
As you will see on the template, you just need to edit the parts in yellow to ensure that it is relevant to your organisation and funding received.
Once this is done you will need to email to your local County FA so they can add a quote before sending it on to local media. To compile a media list, you need to do a simple google search “local newspaper contacts in *insert county/city*”
This will return the Contact Us web pages of numerous outlets. For example, you can see the results when searching “local media contacts in Hampshire” here.
Collate the Newsdesk and Editor contact details for outlets in your area and then email the press release to these contacts.
Below is some recommended wording to use in your covering email when sending the press release out to local media contacts.
I am sure you will be interested to know about the Football Foundation funding *insert club/organisation* has received to *insert project details*.
Attached is a press release with more information about this.
Please feel free to get in touch with *insert name, position at club/organisation and telephone number/email* if you would like to know anything else about the project.
Please could you also send through any links to stories published online if you do cover this story.
Social media graphics
We want you to celebrate the good news about your grant award on social media and we’ve created some handy graphics to get you started.
All you have to do is download the graphic appropriate to the social media channel you’re sharing it on from the social graphics section above, attach it to the post and add some supporting copy. If you've uploaded the press release to your club website, please add the link to the post, or, use something like twitter cards to link to it through the graphic (click here for guidance on this)
We’ve given you some options below but please put your own spin on it.
Thanks to funding from @premierleague, we've secured a Return of Supporters Fund grant to support the engagement of our fans ahead of the 2021/22 season, no matter what their position is on returning to watch games at *insert stadium name*.
Return of Supporters Fund grant secured!
Huge thanks to the @premierleague and @footballfoundtn for providing the funding to help us *insert project details* this season.
Thanks to the @premierleague, we've been awarded a Return of Supporters Fund grant!
Delivered by the @FootballFoundtn, this funding will enable us to support our fans regardless of their position on returning to *insert stadium name* on matchdays.
What a result!
Thanks to funding provided by the @premierleague, we've been awarded a @footballfoundtn Return of Supporters Fund grant to support the engagement of our fans during the 2021/22 season.
Return of Supporters Fund grant awarded!
A huge thank you to the @premierleague and @footballfoundtn for providing the funding to help us support the engagement of our fans during the 2021/22 season. This grant will allow us to *insert project details*.