Your guide to...
Matchday Support Fund Publicity
Congratulations on receiving your Matchday Support Funding. Now is the time to publicise the great news in the local media and on your social media channels.
How to use the press release template and social graphics
You should now have downloaded the press release and social media templates from the above links. Now it’s time to use our handy guidance document to put them to good use and ensure you're gaining the maximum exposure for your new facility.
As you will see on the template, you just need to edit the parts in yellow to ensure that it is relevant to your organisation and funding received.
Once this is done you will need to email to your local County FA so they can add a quote before sending it on to local media. To compile a media list, you need to do a simple google search “local newspaper contacts in *insert county/city*”
This will return the Contact Us web pages of numerous outlets. For example, you can see the results when searching “local media contacts in Hampshire” here.
Collate the Newsdesk and Editor contact details for outlets in your area and then email the press release to these contacts.
We would also recommend taking some high resolution (i.e. good enough quality and size to be used for print media) photos of your current facilities to send with the press release and then use on social media. Be sure to take a variety of shots capturing the facilities as they will help highlight the impact the investment is going to make (e.g. people playing on them, floodlights etc).
Below is some recommended wording to use in your covering email when sending the press release out to local media contacts.
I am sure you will be interested to know about the Football Foundation funding *insert club/organisation* has received to *insert project details*.
Attached is a press release with more information about this and some high res photos of our current facilities.
Please feel free to get in touch with *insert name, position at club/organisation and telephone number/email* if you would like to know anything else about the project.
Please could you also send through any links to stories published online if you do cover this story.
Social media graphics
We want you to celebrate the good news about your grant award on social media and we’ve created some handy graphics to get you started.
All you have to do is download the graphic appropriate to the social media channel you’re sharing it on from the social graphics section above, attach it to the post and add some supporting copy. If you've uploaded the press release to your club website, please add the link to the post, or, use something like twitter cards to link to it through the graphic (click here for guidance on this)
We’ve given you some options below but please put your own spin on it.
Thanks to the @Premierleague’s Matchday Support Fund, we’ve secured a grant that will help us get for the restart of football and safe return of supporters to the *insert stadium name*
Thanks to funding from the @Premierleague we’ve secured a @footballfoundtn Matchday Support grant! This will help us get ready for the restart of football and safe return of supporters to the *insert stadium name*
See you soon!
Thanks to the @Premierleague and @footballfoundtn, we’re now able to make the necessary changes at the *insert stadium name* to allow us to welcome supporters back.
The countdown is on!
Thanks to funding from @premierleague (via the @footballfoundtn) we’ve secured a Matchday Support Fund grant and can now make the changes we need to meet the guidelines and get back in action!
We’re delighted to announce that we’ve been awarded Matchday Support Funding from the @premierleague (via the @footballfoundation). This will allow us to make prepare for the restart of football and safe return of supporters to *insert stadium name* #MatchdaySupport